The Green Passport app to Promote Sustainable Tourism in Brazil

The Green Passport app to Promote Sustainable Tourism in Brazil

Major sporting events often have an effect on local economy and society of the host countries, but we should not forget that they also cause environmental impact in the area tremendously as well. Most of the time, the cost and negative impact of these events outweigh the benefits that the host countries could gain. With many billions spent on new venue constructions and event organizations, many countries ended up with revenue lower

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than expected, not to mention many things left behind to be cleaned up after. The cost and revenue analysis might be good indicators for economic purposes. However, there are other indicators for environmental impact assessment. The most important one is the amount of carbon dioxide emissions.


As for the 2014 FIFA World Cup in Brazil, many people are concerned that Brazil might end up like Greece after the 2004 Summer Olympics in Athens as both have huge amount of debt along with rampant corruption. Apart from the costs and economy of Brazil, we should worry about the amount of carbon dioxide produced from the event as well. During the construction of stadiums around the country, there is an estimation of 1.4 million tons of carbon dioxide emissions, together with the amount being released by land and air transport during the competitions. The Brazilian government knew about the environmental issues and tried to make the World Cup more eco-friendly as possible. In corporation with the United Nations Environment Programme (UNEP), Brazil’s ministries of Environment, Sports, Tourism and Social Development has launched an awareness campaign called “Green Passport” along with the Green Passport mobile application in order to encourage citizens and tourists to choose more sustainable travel practices.


Although the Green Passport campaign has been created with the 2014 World Cup in mind, it offers very helpful information to help you plan your trips around Brazil and any other places and minimize environmental impacts. You can also learn about what the government will do with the 12 stadiums in the future, and how local communities can benefit from the stadiums. The sustainable travel will benefit to many related sectors which can lead to an increase in employment opportunities, economic growth, as well as better ecosystems. The Green Passport app also provides 60 green tour plans around the cities where the stadiums located. They are like guidelines for travelers for more sustainable practices with information about public transports and local cultures included.

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The Green Passport Campaign website is very useful as well. You can do self-assessments and learn how to improve yourselves toward sustainability. The goal of the campaign is to teach tourists about sustainable tourism including sustainable consumption and production. Everyone is capable of making responsible choices that will affect sustainable development. Although the Green Passport Campaign started with Brazil as the first destination, the Green Passport travel guide can be implemented as sustainable travel guideline in any places. You will learn how important is your holiday decisions, and how they affects the environment.

You can download the Green Passport app and visit the Green Passport website here.